Sep 22, 2009

Figures Don't Lie But Liars Do Figure

A Network Marketing Awareness

Advertising copywriters and salespeople are trained to give specific
numbers. in order to increase credibility. And that's great, if those
numbers have any basis in reality. In network marketing, they often don't.

Here's an example:
Companies say, "We keep 93% of Our people!" They are lying to you.

This is the truth: There was an MLM phone company a few years back
that had to publicize their retention rate, because they were publicly
traded. They're out of business now, so I'll go ahead and mention their name - Excel.

Take a guess. Out of every 100 people Excel signed up, how many
were still in the business a year later? Did you guess 50%? HAH!
What about 25%? As they say in the Hertz commercial, "Not exactly!"
10%? You're getting warm.

Excel's public record showed 6% to 7% retention. That's not 67% - it's
6 to 7% retention! So you build your network marketing business for a year:

* You buy advertising.

* You do 3-way calls.

* You go to meetings.

* You talk to all your friends and relatives.

* And you wind up recruiting 100 people!

Yippee! You're almost rich.

Well, not exactly. Why? Because what you have left is 6 to 7 people
out of 100 (!) still building the MLM.

Ooops, wait - that's not all you've got. You also have:

* Smashed dreams.

* Maxed-out credit cards.

* And probably a LARGE bunch of people who hide when they see you coming!

Does any of this sounds familiar? Whatever you do in network
marketing must be duplicatable for the masses. If NOT, you are done!

To your success,


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